A brief analysis of the central concepts of marketing and their deployment in the church

Authors

  • Hugo Alves Portugal

Keywords:

Marketing, Church, Needs, Desires, Demand, Product.

Abstract

the present research deals with the central terms of marketing and their deployment in the church. It looks into the implications of the use of these terms in the Church. It also covers the meaning of marketing, its central concepts, its application, benefits and risks. It also verified that marketing’s main target is the satisfaction of needs and that its tools are implemented in order to reach that goal.

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References

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Published

2008-03-26

How to Cite

PORTUGAL, H. A. A brief analysis of the central concepts of marketing and their deployment in the church. Kerygma, Engenheiro Coelho, SP, v. 4, n. 1, p. 58, 2008. Disponível em: https://unasp.emnuvens.com.br/kerygma/article/view/246. Acesso em: 1 feb. 2026.

Issue

Vol. 4 No. 1 (2008)

Section

Trabalho de Conclusão de Curso

License

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