The challenges of evangelizing the generation Y

Authors

  • Douglas Reis

Keywords:

Generation Y, Post-modernism, Emergence church, Evangelism

Abstract

In recent years, studies have been lead about a new generation, with
distintive characteristics, such as a desire to live intensely the moment,
easeness to interact with new technologies, enhancement of informality,
and an aversion to traditional institutions, excessive creativity, longing to
connect with the world etc. This is called Generation Y. This article discusses the
emergence of the concept of Generation Y, analyzes the factors that distinguish it from previous generations. It also shows how church has been affected by the new generation, while reflecting on guiding principles for the evangelization of Generation Y, briefly evaluating the model emerging church as a paradigm to attract individuals Y and warning of the risk of losing our identity.

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References

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Published

2012-11-22

How to Cite

REIS, D. The challenges of evangelizing the generation Y. Kerygma, Engenheiro Coelho, SP, v. 8, n. 2, p. 111–126, 2012. Disponível em: https://unasp.emnuvens.com.br/kerygma/article/view/111. Acesso em: 1 feb. 2026.

Issue

Vol. 8 No. 2 (2012)

Section

Artigos

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